BRAND PORTFOLIO:
San Miguel Pale Pilsen
San Mig Light
W1n Bia
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Events


2012
Windsor Beerfest

San Miguel Beer Supports Bar Code Magazine

Rock and Roll with Ramon Jacinto

Dose Party at Centro

Dose Party at Movenpick

2011
Dose Party at Flow Outlet "Boogie Night"

Dose Party at Flow Outlet "Jazz not Jazz"

Dose Party at Yoko Bar

Dose Party at Red Drum

Dose Party at Purple Jade

2009
Loads of happiness with San Miguel Beer's BeerFest
One of the biggest hotels in HCMC featured San Miguel Beer’s BeerFest last June 11 – 13, 2009 at Windsor Plaza. In this event various beer games, live music bands, dancing, team building games and lucky draw are part of its activities that gave much excitement for the crowd. One of most attractive prizes from the BeerFest was every night of event, the participants had chance to win a fridge fully loaded with San Miguel Beer!

Promos
San Miguel Santa Clauss
To celebrate coming happy season, we’ve launched our special consumer promo, in which the drinkers have chance to maximize their happiness with friends. Together with the theme of Festive Season, San Miguel Santa Clauss gives the drinkers a gift "drink 3 bottles, get 1 free bottle".

Festive Cartons

Tung bung le Hoi. Mot Bia. Mot The Gioi Ban Be
At this time, we’ve already launched our new campaign “Tung bung le Hoi. Mot Bia. Mot The Gioi Ban Be”. In this campaign, we have launched a new Festive Can beer packaging design. From this new design, you & your friends can decorate a warm, cheerful space in your house, just using our King Can box4, SMPP 330ml box24 & box12…

Chill out with Latin music
This time, we would celebrate the value of true friendship with Latin music, a kind of music for party of friends, which is hot & chill out like taste of San Miguel Beer - rich in flavor & good in quality.

Best Beer Pairings
BUY 4 SMB GET 1 FREE SMPP (1st Jun - 1st Jul) Pick a PRIZE (11th Jun - 11th Jul): PIT will have more tool & gift option (King Can, soccer T-shirt) to encourage the customers enjoy our beer.

GET FUN WITH THE MUSIC
WIN A LIVE CONCERT TRIP TO BKK FOR YOU AND YOUR FRIENDS! From March 15, 2010 to May 15, 2010, San Miguel Beer VN Ltd. brings an unparallel opportunity under every bottle cap: a trip to see an international music performance with friends plus hundred thousands of other extremely cool prizes

Brand Strengthening Festive Campaign


Under the Crown Promo
Open and discover hundreds & thousands of prizes under the cap! Get a chance to win Beer cooler backpack, Sony Digital Camera or a trip for 4 to Hongkong. Hurry promo runs from October 1 to November 30, 2009 only.

San Miguel Beer's Dining Booklet
To support and tighten our relationship with outlet owners, especially our HORECA partners, we are about to kick-off a trade-support promotion. In this activity, we invite the outlet owners to put their promotion offers to consumer until the end of 2009 in a premium-look small directory known as "The dining booklet". This dinning booklet will be produced by SMBVN and handed to customers in premium outlets around HCM City.

Melody Tower
422-424 Ung Van Khiem Street, Ward 25
Binh Thanh District, Ho Chi Minh City
Vietnam Telephone Number: +8483 5127944
Email: khiem.ph@sanmiguel.com.vn
Website: http://www.motthegioibanbe.com

HISTORY

The Company began as a joint venture between SMBIL and Khanh Hoa Brewing Corp. in March 1995

In 1996, SMBVL became 100‰ SMBIL-owned


PRODUCTION FACILITY

1 Brewery located in Nha Trang, Vietnam

Annual capacity of 200 k Hl per year