Guangzhou San Miguel Brewery
San Miguel (Guangdong) Brewery
News / Events / Promo
Events
San Miguel Soccer Viewing Party
San Miguel invites famous TVC host and well-known model to join the soccer viewing party. Over 300 drinkers experience a fun drinking moment and exciting entertainments! The night was hosted by a football TV narrator and a fashion model. Consumers joined in for the football match, on-site games to win prizes and of course enjoyed San Miguel beer.
Launch of Dragon Ice
Catering to the increasing need for light tasting beer in Shunde region, Dragon Ice is launched to satisfy consumers’ expectation for an easy to drink, light tasting and low alcohol content variant from Dragon brand.
Dragon Ice Launch Party
Dragon Ice Launch Party is held in Dongcheng Hotel, Daliang county, Shunde region on Aug 20,10. All exclusive wholesalers of the product were invited to the party to witness this important milestone of the brand.
A Glimpse to the Dinner
Dragon Banguet for All
Dragon Banquet for All, the grandest promo for Dragon Beer in Shunde (a key market under South China Operation) since we launched market wide promo from 2003.
Promos
San Miguel “Enjoy Freedom” Promo
San Miguel brings consumers new surprises and fun this summer. Enjoy the always fresh and good tasting San Miguel and experience better the fascinating world. You are on your way to win a trip to Korea and have a good time. Besides, you are also ready to win a DSLR camera, sleekly design A-bike and many San Miguel beer.
Dragon Shoot for Million_Market Wide Promo
Dragon Shoot for Million is an Under-the-Crown (UTC for shot) promo integrating with basketball shooting competition. With the integration, more exciting prizes are offered to the UTC winners through participation to the basketball shooting competition. The winners of the UTC promo entitle to instant cash prize of RMB 1,000. More excitingly, they are granted with attendance to the shooting competition to win and share RMB I Million cash prize pool with the highest prize per winner as high as RMB 50,000. This is the first time for Dragon to associate UTC promo with competition to increase the promo excitement.
Promo TVC
Product Presentation
Promo Merchandising
Special CR and Off-premise display
San Miguel Rake A Fortune Promo
From July to Oct, 2009, simply open the crown of SMPP 640ml & SML 640ml, you may win more than 8,000 pieces of prizes including gold crown valued at ¥ 5,000; "Shopping Mania" to get whatever you like in 88 seconds in supermarket; meal coupon worth ¥ 888 and ¥ 168 respectively. The more the crowns you open, the higher the winning chances you have!
Campaigns
Contact Information
GUANGZHOU SAN MIGUEL BREWERY
Xin Da Xin Building,
100 Li Wan Road, Li Wan District,
Guangzhou, The People's Republic of China 510170
Telephone number: 0086 20 81131888
Email: GSMB_webmaster@sanmiguel.com.hk
SAN MIGUEL (GUANGDONG) BREWERY
San Miguel Avenue
Longjiang Town
Shunde, Guangdong
The People's Republic of China 528318
Telephone number: 0086 757 23888222
Email: SMGB_webmaster@sanmiguel.com.hk
Brewery Information
HISTORY
San Miguel Guangdong Brewery Ltd. [SMGB] was established in 1996
Currently, SMGB is 100% owned by San Miguel Shunde Holdings
The SMGB expansion to 2.3 mil hl shall be finished in 2009.
The additional capacity will serve the volume requirements of South China and Hong Kong
PRODUCTION FACILITY
1 Brewery in Shunde, Guangdong
Annual capacity of 2.3 M Hl per year
