San Miguel Hong Kong Brewery LTD.
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News / Events / Promo
Events
Al’s Diner Soccer Viewing Party 23 Oct
Soccer Viewing Party at Al’s Diner in Lan Kwai Fong with CATV live broadcasting coverage. Anyone consume San Miguel in the outlet can join this party.
Beerfest 2011
Congratulations, representative of San Mig Light! Winner of Miss Lan Kwai Font Beerfest 2011
Soccer Viewing Party In May
A Soccer Fans Party with CATV live broadcasting coverage, games and lucky draw.
212 San Miguel Music Battle
Sponsor live hip hop show to with fantastic band performance to offer music lovers enjoy live show with refreshing San Miguel beer!
306 MU Bar Soccer Viewing Party
Invited iCable TV MC & MU Fans Club to enjoy Live Broadcast Soccer viewing party with mini games, analysis and sharing comments of match
Dragon Boat Carnival
The outdoor funfest, Hong Kong Dragon Boat Carnival, organized by the Hong Kong Tourism Board and Hong Kong Dragon Boat Association, has amused the city during July 23 – 25, 2010.
SML Lighten Up Parties
San Mig Light has held a series of 18 trial parties across Hong Kong Island to promote the newly launched less calories & low alcoholic San Mig Light during Aug – Sep 2010, with the theme of “Lighten Up!.
San Miguel Mega Soccer Viewing Party on 20 Sep 2009
The first ever soccer viewing party in Shatin Racecourse of Hong Kong gathering over a thousand soccer fans all across the territory. A pre-match variety live show is produced by San Miguel and now TV to offer soccer drinkers fabulous entertainments and opportunity to unite friends with beers.
San Miguel WildDayOut Grand Show 2009
San Miguel WildDayOut Grand Show as unique marathon music concert in Hong Kong, it has been came to the 5th year in 2009. In order to provide music-manic in Hong Kong and travelers from all around the world, San Miguel WildDayOut Grand Show invites pop stars from different countries of Asia to sing for over 9 hours to enable joiners to experience the hottest atmosphere of live music.
Beach Rugby 2011 @ Repulse Bay
The event was held at Repulse Bay on Hong Kong Island on 19-20 March (the weekend before the Sevens) and acted as the ultimate kick start to Rugby Week in Hong Kong. San Miguel participated the event as its official beer sponsor to provide over 2,000 spectators with wonderful San Miguel beer.
Promos
San Miguel x G.O.D. x 7-11 Dinnerware Set Redemption Program
Upon purchase 3 x SMPP products or 1 x SMPP 4-Can, to redeem a San Miguel x G.O.D. Dinnerware Set at $18.9 HKD
San Miguel x Circle K Soccer Union Stainless Steel Mug Redemption Program
Upon purchase 3 x SMPP products or 1 x SMPP 4-Can, to redeem a San Miguel Soccer Union Limited edition Stainless Steel mug at $38HKD
SMPP Draught – Beer Buddy Christmas Program
Beer Buddy displays are available in participated outlets which will be listed at the print ad
2011 Q4 Caribbean Promotion
To increase SML awareness in the marketing and induce beer consumer with consumer promotion, 1 lucky draw voucher is entitled upon purchase of 1 x san mig light bottle or 2 san mig light small bottle via our promoter or outlet to distribute to consumers.
SMPP PNS x Fuk Yuen Share Tasty Hot Pot Promotion Pack
From 18 Nov 2011 to 8 Jan 2012, purchase any "San Miguel Share Tasty Hot Pot"
promotional pack items, with 2 coupons on the pack, consumer is entitled to enjoy 2
different Chicken Hotpot: Chicken Plain Broth Pot & Shunde Misha Chicken Pot (with total
value of $136 HKD) in specific Fuk Yuen Group Restaurant for Free.
Welcome x Galaxy Macao X San Miguel Theme Lucky Draw
Upon purchasing SMPP 330 Can-12pk in Wellcome, consumer will be entitled to join the lucky draw and get the chance to win free Galaxy hotel package + free ticket to Macao + Free Food & Beverage Voucher.
Premium San Miguel Soccer Union Watch Redemption Promotion
Upon purchase any 3 San Miguel product or a 4-can San Miguel Pack in Hong Kong Circle K convenience store, consumer could redeem a premium watch at $49.9.
Market-wide gold dragon boat lucky draw
Upon purchase any 5 San Miguel product in Hong Kong ,consumer could enter lucky draw and has chance to win golden dragon boat.
LKF Beer Festival 2011
SML representative win the Miss beer fest award
Premium Slippers Redemption Promotion
Upon purchase any 3 San Miguel product or a 4-can San Miguel Pack in Hong Kong 7-Eleven convenience store, consumer could redeem a pair of premium G.O.D. crossover slippers at $12.
7-11 - Rock Glass Set Promotion
Consumers who purchase 3 kinds of or 1 x 4pk 330ML San Miguel Beer, to redeem Rock Glass set at $12
Circle K Sports Bag Redemption
Consumers who purchase SMPP x 3 pcs or 4-pk in
Circle K, consumer can redeem Kappa Sports bag at $9.9. For lucky draw entrance: Consumers who purchase SMPP x 3 pcs or 4-pk in
Circle K, input recipt no. on san miguel official website, opportunity to get entrance ticket of soccer viewing party in May (20 sets of tickets )
San Miguel x G.O.D. Wedding Can
A crossover project with one of the famous Hong Kong design artists, Douglas Young of G.O.D., on San Miguel Wedding Special Edition. There are two versions, Chinese and Western styles of bride and groom, which echo the unique cross-cultural wedding style in Hong Kong.
CNY Festive Packs & Supermarket wide Display Contest
Celebrating with consumers thru festive in-store display with CNY greeting
Circle K: CNY Fortune Windmill Redemption Promotion
Celebrating with consumers thru festive in-store display with CNY greeting
7-Eleven: CNY Wealthy Bamboo & Crystal Tree Redemption Promotion
Celebration of CNY with consumers with fortune premium & tips endorse by well-known FengShiu Master
Can Holder Redemption Promotion at 7-11
: Upon purchasing any 3 San Miguel Products or a San Miguel 4-Can Pack, consumer gets 1 stylish can holder for Free.
Rock Glass On Pack Promotion at PNS
To purchase San Miguel 12pk ( 330ML ), to get 1 pair of San Miguel Rock Glasses
San Miguel x The Grand Cinima @7-Eleven
Upon purchase of 3 pcs of SM beer or 1 x 4-can pack at 7 Eleven, consumers can join lucky draw and have a chance to win package of private movie booking or movie exchange coupons at The Grand Cinema.
SML Game Time Roaming
Arrange “Game Time” activations in selective local bar/pub, and invite San Mig Light drinkers to participate “beer pong” & “cup stacking contest” to win prizes.
Manchester Experience Lucky Draw Promotion
Upon purchase any 3 San Miguel product or a 4-can San Miguel Pack in Hong Kong Circle K convenience store, consumer get a chance to win a journey to Manchester to watch Manchester United match
Premium Watch Redemption Promotion
Upon purchase any 3 San Miguel product or a 4-can San Miguel Pack in Hong Kong Circle K convenience store, consumer could redeem a premium watch at $60.
San Miguel Calls Upon a World of Soccer Fan to Win Gold Soccer Ball
San Miguel drinkers collect 5-pieces of San Miguel Beer crown corks or ring pulls and get a chance to win 2 taels (75gm) Gold Soccer Ball and other soccer related prizes during promotion period. Consumers will also enjoy 10% price off on any purchased promotion partner’s sportswear retail chain stores.
Campaigns
Contact Information
28 Yuen Shun Circuit,
Siu Lek Yuen, Shatin,
New Territories, Hong Kong
Telephone Number: 852 2491 0411
Email: webmaster@sanmiguel.com.hk
Brewery Information
HISTORY
San Miguel Brewery Hong Kong Ltd. was established in 1948
SMBHK temporarily discontinued production in 2007 and resumed operations in 2009
SMBHK's current ownership structure:
Neptunia Corp (SMC) -65.78%
Others - 24.02%
Publicly Held - 10.2%
PRODUCTION FACILITY
1 Brewery in Yuen Long
Annual capacity of 1.0 M Hl per year
